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IN THE STUDIO

THE MAKING OF
COLLECTIVE 0.1

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Collective 0.1 is a collection of unique, fun and playful prints featuring some of Huda Al Nuaimi’s favorite things in the world.

The idea behind Collective 0.1 was to move away from limiting trend beliefs are re-writing fashion without any rules. As a designer, Huda wanted to reach a wider audience by creating prints that can seamlessly work from fashion and interiors to bathroom wallpapers.

In Huda’s whimsical world, she is free and so are the women she designs for. They have many personalities, each representing a different mood and a print to match it. Collective 0.1 showcases prints and patterns that hit every mood.

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As a designer, Huda is a huge advocate for spreading the brand’s wings and allowing her customers to enjoy the brand in whatever shape or form they see fit. For her, fashion is happiness and it’s better when shared.

Desperate to move away from the old and outdated version of creating fashion, Huda Al Nuaimi wanted to take the idea of creating something beautiful a notch higher. Something that would work across categories, cross borders and price point. As a designer, Huda is confident that Collective 0.1 has a print for everyone.

Huda Al Nuaimi’s luxury printed fabrics are designed in Dubai and made in Italy using materials of the finest quality. Collective 0.1 features a wonderland of whimsical animal prints, Palm trees and art-deco patterns and designs. Imbued with witty personality, our animal-print fabrics capture the fun and irreverent essence of Huda Al Nuaimi’s style — think mischievous octopus, elegant flamingos and majestic elephants.

All the elements of these unique prints are hand sketched first by Huda Al Nuaimi herself and then brought to life in fabrics to align with the vision. Choose from viscose or viscose silk and let your imagination run wild! Our prints are ideal for a multitude of designing and decorating needs, think kaftans, dresses, co-ords or even blinds and curtains.

From AM to PM, Huda’s got you covered.

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