IN THE STUDIO
THE MAKING OF
Collective 0.1 is a collection of unique, fun and playful prints featuring some of Huda Al Nuaimi’s favorite things in the world.
The idea behind Collective 0.1 was to move away from limiting trend beliefs are re-writing fashion without any rules. As a designer, Huda wanted to reach a wider audience by creating prints that can seamlessly work from fashion and interiors to bathroom wallpapers.
In Huda’s whimsical world, she is free and so are the women she designs for. They have many personalities, each representing a different mood and a print to match it. Collective 0.1 showcases prints and patterns that hit every mood.